MK347 - Marketing Research

This course is an overview of the interplay between research and business and how the scope of research varies with the type of business orientation that characterizes a company. The scientific method is applied to the solution of marketing problems. Fieldwork practice is offered in market research techniques including research design, data collection, statistical analysis, and interpretation of results.

Credits

3

Prerequisites:
MK300 - Principles of Marketing MA200 - Elementary Statistics
Last modified
04/04/2023 - 14:20