SM620 - Sport Management Analytics
This course is designed to introduce systematic analytics strategies that can result in a sustainable competitive advantage within the sport business industry. This course provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships.
SM 580; MA 550
02/23/2022 - 12:12