SM302 - Sport Marketing

This course is designed to introduce the methods and materials available for the promotion of sport businesses, athletic and recreational organizations. Attention is focused on the importance of public attitudes, opinions, psychographics, and demographics. Special emphasis is placed on promotion, public relations, marketing, and fund-raising.

Credits

3

Prerequisites:
SM100 SM201 MK300
*May be offered as an Honors course.
Last modified
04/06/2020 - 21:39