SB620 - Sport Business Analytics

This course is designed to introduce systematic analytics strategies that can result in a sustainable competitive advantage within the sport business industry.  This course provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights.  Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships.



SB 580; MA 550
Last modified
04/05/2023 - 11:29