MK329 - Branding

This course focuses on brands, brand equity, and strategic brand management. Students will explore a comprehensive theoretical foundation on branding as well as learn various techniques and practical insights that will help in making short and long-term brand decisions. Tactical guidelines for planning, building, measuring, and managing brand equity will be addressed.

Credits

3

Prerequisites:
MK300
Last modified
05/03/2019 - 08:57