Business Administration - Marketing

Program Type
Bachelor of Science (B.S.)

The Bachelors in Business Administration with a Marketing concentration curriculum provides the student with an understanding of the scope and nature of marketing; the marketing function within a business organization; environmental factors influencing marketing opportunities; the managerial tools necessary to plan and control the marketing process; and more. The program prepares students with the conceptual and practical skills necessary for entry-level careers in the business field and advanced degree work. Classes, especially on the upper level, occur in a small setting that allows maximum individualized attention.

Related Occupations

Graduates of the Bachelors in Business Administration in Marketing program are prepared to enter entry-level positions in marketing, marketing management, public relations, and related positions in sales and advertising.

Degree Requirements

  1. Limestone's required Competency & General Education courses
  2. A total of 120 credit hours
  3. The required courses listed below** (48 credit hours)
  4. Additional Marketing courses above MK300 (12 credit hours)

* This major includes one AWE course (3 credit hours)

**Note: For students transferring a math course prior to enrollment at Limestone, MA 115 or above.

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Last modified
08/28/2023 - 17:31